Blu Dot Real Good Experiment from Real Good Chair on Vimeo.
Awesomely simple, yet clever experiment done by Blu Dot Design. They designed modern chairs, dropped them off around New York, and watched as people took them home... These people were then interviewed as each chair had a GPS tracking device on the bottom. I love the one guys reaction when asked if he took the chair.... it's a good couple seconds of silence, then he drops a "Mmmaaaybe"Ha!